SEO

Search Engine Optimization, or SEO, is one of the most crucial parts of digital marketing. Essentially, SEO is the process of optimizing your website and its content to rank higher in search engine result pages. But why is SEO so important? These blogs and guides will cover everything you need to know about making a success of SEO.

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SEO

Optimising for AI Overviews Is Giving Major 2004 SEO Vibes

Ranking in Google’s AI Overviews feels like SEO in 2004; quick wins, easy hacks, and zero staying power. It works now, but it’s a risky approach. Here’s why today’s AI “gold rush” could hurt your long-term SEO, and how to build performance that lasts when the dust settles.