If you'd rather learn more about me by listening instead of reading, you can check out this podcast episode:

I started my career journey during the 00’s internet retailing boom by developing multiple eCommerce stores, which enjoyed great success using a successful and evolving SEO formula. I then moved into a new Head of Digital role for a leading UK retailer, managing a team of digital marketers. In 2016 I left the Head of Digital role to concentrate on my digital marketing agency full time.

I'm the CEO of Marketing Labs and also the owner of some eCommerce businesses. I'm also an investor, author and speaker.

My digital marketing philosophy is based on creating fantastic content and building a natural link profile. No cheating, no shortcuts, no hacking, no spamming. I only ever use proven techniques and believe it is important to constantly evaluate your data.

Collecting as much data as possible is of the utmost importance. You can use this data to analyse which methods you have tried are working the best for your website. It is important to keep things simple and never try to run before you can walk.


In addition to my own blog, I write and contribute to various websites within the digital marketing area; some of these include moz.com, searchenginepeople.com, smartinsights.com, socialmediatoday.com and many more of the world's largest digital marketing websites. If you are interested in my writing, please contact me to discuss it.


Being part of the digital marketing community is fantastic, even more so when you get to travel and meet like-minded marketers. Occasionally I receive requests to talk at seminars, be part of expert panels and be part of judging teams. Two recent events attended are the Spark Notts finale and to be on an expert Q&A panel at the Online Retail Events ceremony.


I am passionate about supporting small businesses and startups. I believe that these ventures have the potential to drive innovation, create jobs, and positively impact communities. Over the years, I have invested in a variety of early-stage companies, providing not only financial support but also mentorship and strategic guidance. I am always on the lookout for promising opportunities and love to connect with other like-minded individuals who share my vision for supporting and nurturing the next generation of business leaders.


I am also an author of digital marketing and business books. I believe that sharing knowledge and insights is a powerful way to help others succeed in their own entrepreneurial endeavours. Through my writing, I aim to provide practical and actionable advice on topics such as digital marketing strategies, business development, and leadership. Whether you're just starting out or looking to take your business to the next level, my books are designed to equip you with the tools and knowledge you need to succeed in today's fast-paced business landscape.


As of the time of writing this, I am proud to have had an impact on my peers. According to my LinkedIn profile, I now have over 5000 endorsements from fellow professionals.

Awards & Accreditations

I am a contributor at the Google Webmasters Forum as well as a contributor at websites like moz.com, business2community.com, semrush.com and many more. In addition to this, my team and I won three Online Retail Awards in a row. I am also a full member at moz.com, majesticseo.com, ravenools.com, ahrefs.com & semrush.com and have been accredited as a Link Research Tools associate.