The world of digital marketing is constantly evolving. To keep up with the changes, you need to be ready to adapt. This means that you'll have to work hard to stay up to date on new trends. One of the latest innovations in digital marketing is artificial intelligence (AI). AI has been used for decades in search engines, driverless cars and personal assistants. Now, companies are deploying it for a range of business functions, including content writing. Here are my posts about AI.
AI brand tracking sounds great, but it isn’t. AI conversations are personalised, non-repeatable, and impossible to observe at scale. The tracking tools might look convincing, but the data explains nothing customers actually see or act on.
