# Matt Janaway
> Matt Janaway is a prominent digital marketer with two decades of experience. Come on in to learn about everything related to SEO and digital marketing 🎓
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Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [About Matt Janaway; A Digital Marketing Expert from the UK](https://www.mattjanaway.co.uk/about.md) - I’m the CEO of Marketing Labs and a successful Entrepreneur specialising in digital marketing, based in Nottingham, UK.
- [Account](https://www.mattjanaway.co.uk/account.md)
- [Blog Categories](https://www.mattjanaway.co.uk/blog-categories.md) - Here are some categories...
- [Contact](https://www.mattjanaway.co.uk/contact.md) - I'd love to have a chat over a video call or email.
- [Digital Marketing Consultant in Nottingham, Sheffield and Lincoln](https://www.mattjanaway.co.uk/digital-marketing-consulting.md) - With my help, you can develop online marketing strategies that can transform your business into a more profitable one and improve your digital marketing performance by using performance techniques to help you achieve more with less time and money.
- [Digital Marketing Training in Nottingham, Sheffield and Lincoln](https://www.mattjanaway.co.uk/digital-marketing-training.md) - With my help, you can empower your team to transform your business into a more profitable one and improve your digital marketing performance by using performance techniques to help you achieve more with less time and money.
- [Digital Transformation Support & Services](https://www.mattjanaway.co.uk/digital-transformation-support-services.md) - Digital Transformation is a term that's becoming increasingly popular in recent years. While it sounds like hyperbole, it's an accurate and deliberate way to describe the current wave of change that is now underway.
- [Proud to be featured in...](https://www.mattjanaway.co.uk/featured-in.md) - Some people value my opinion enough to ask for my insights or thoughts about digital marketing and SEO topics. I've collated some of these below.
- [Membership](https://www.mattjanaway.co.uk/membership.md)
- [Podcast](https://www.mattjanaway.co.uk/podcast.md) - Join my team as we navigate through SEO, PPC, content marketing and more, unlocking actionable insights every month with industry expert guests, in an engaging podcast dedicated to fostering online business growth.
- [Privacy](https://www.mattjanaway.co.uk/privacy.md) - This website doesn't have any tracking cookies apart from Google Analytics, so you'll be pleased to know that your data isn't used for anything other than analysing the website traffic. No marketing and no ads.
- [Sign In](https://www.mattjanaway.co.uk/signin.md) - Sign in to manage your subscription details
- [Sign Up](https://www.mattjanaway.co.uk/signup.md)
- [Testimonials](https://www.mattjanaway.co.uk/testimonials-reviews.md) - Reviews are a big deal, and they should be. They're are the best way to know what someone’s experience has been like with a given product or service. They’re also a great way to find out if something is a good fit for you. A single review can be worth a thousand words, so here are a few of mine.
- [The B2B SEO Playbook](https://www.mattjanaway.co.uk/the-b2b-seo-playbook.md) - Discover the secrets of B2B SEO with "The B2B SEO Playbook" by Matt Janaway. Tailored for business owners, marketers, and directors, this book offers practical strategies and insights to enhance your online presence and drive success. Perfect for both SEO beginners and seasoned professionals.

## Posts
- [The long-term SEO risks of AI-generated content](https://www.mattjanaway.co.uk/the-long-term-seo-risks-of-ai-generated-content.md) - AI content delivers short-term traffic gains, then a collapse in rankings. Five real case studies show the same pattern. Here's why, and how to use AI safely.
- [Why AI Brand Trackers are Utterly Pointless](https://www.mattjanaway.co.uk/why-ai-brand-trackers-are-utterly-pointless.md) - AI brand tracking sounds great, but it isn’t. AI conversations are personalised, non-repeatable, and impossible to observe at scale. The tracking tools might look convincing, but the data explains nothing customers actually see or act on.
- [Internal Linking Audit: A Step-by-Step Guide](https://www.mattjanaway.co.uk/internal-linking-audit-a-step-by-step-guide.md) - A practical, step-by-step internal linking audit framework to improve crawlability, authority flow, and rankings, based on real audits across hundreds of sites.
- [AI is Making Marketers Lazy,  and it’s Killing Creativity](https://www.mattjanaway.co.uk/ai-is-making-marketers-lazy-and-its-killing-creativity.md) - AI is making marketing tasks easier, but that’s not always a good thing. Real learning comes from struggle and friction. When we skip the hard bits, we stop learning. This post explores how friction fuels creativity and why marketers need to stop outsourcing their thinking.
- [Testing Isn’t a Gamble - It’s How You STOP Gambling With Budgets](https://www.mattjanaway.co.uk/testing-isnt-a-gamble-its-how-you-stop-gambling-with-budgets.md) - Testing doesn’t waste budget; it protects it. Learn why skipping experiments means guessing with your ad spend, and how structured testing turns wasted money into data-driven efficiency you can actually scale.
- [How to Get More TikTok Views: Top 11 Strategies to Accelerate Your Growth](https://www.mattjanaway.co.uk/how-to-get-more-tiktok-views.md) - Do you want more TikTok views? 👀 Learn how views really work, how much TikTok pays, and 11 proven ways to grow - from trending sounds to smart scheduling and ads. Real growth, no fake engagement.
- [Optimising for AI Overviews Is Giving Major 2004 SEO Vibes](https://www.mattjanaway.co.uk/optimising-for-ai-overviews-is-giving-major-2004-seo-vibes.md) - Ranking in Google’s AI Overviews feels like SEO in 2004; quick wins, easy hacks, and zero staying power. It works now, but it’s a risky approach. Here’s why today’s AI “gold rush” could hurt your long-term SEO, and how to build performance that lasts when the dust settles.
- [The eCommerce Revolution: When AI Agents Start Doing the Shopping](https://www.mattjanaway.co.uk/the-ecommerce-revolution-when-ai-agents-start-doing-the-shopping.md) - The rise of Agentic Commerce will reshape online retail. Here’s how early adopters can turn it into a lasting advantage.
- [Generative Engine Optimisation (GEO) is Just SEO, Let’s Stop Pretending It’s New](https://www.mattjanaway.co.uk/generative-engine-optimisation-geo-is-just-seo-lets-stop-pretending-its-new.md) - Google handles 400x more searches than ChatGPT. Discover why 'GEO' is just SEO and how traditional search engine optimisation already covers what you need for AI visibility.
- [Top 21 Content Marketing Metrics that Actually Matter](https://www.mattjanaway.co.uk/top-21-content-marketing-metrics-that-actually-matter.md) - Learn the top content marketing metrics to track for optimising your strategy. Boost ROI, enhance user engagement, and drive sales by making data-driven decisions. Essential reading for marketers.
- [Top 13 TikTok Marketing Tools to Boost Your Brand Presence](https://www.mattjanaway.co.uk/top-13-tiktok-marketing-tools-to-boost-your-brand-presence.md) - Explore the best TikTok marketing tools for 2024, designed to enhance your brand's presence. From video creation to influencer marketing and analytics, these tools cover all aspects of a successful TikTok strategy.
- [30+ Most Lucrative Niches for Affiliate Marketing](https://www.mattjanaway.co.uk/30-most-lucrative-niches-for-affiliate-marketing.md) - Not sure which niche to pursue for your affiliate marketing business? This guide contains 30+ lucrative niches perfect for affiliate marketers.
- [13 Monetisation Strategies for Bloggers](https://www.mattjanaway.co.uk/monetisation-strategies-for-bloggers.md) - Discover 13 effective blog monetisation strategies, from affiliate marketing to sponsored posts, designed to turn your blogging efforts into a profitable venture.
- [Leveraging Competitor Reviews for Killer Product Descriptions](https://www.mattjanaway.co.uk/leveraging-competitor-reviews-for-killer-product-descriptions.md) - Leverage competitor analysis and SEO insights to craft compelling, customer-focused product copy that resonates.
- [How to Build an Email List for Affiliate Marketing](https://www.mattjanaway.co.uk/how-to-build-an-email-list-for-affiliate-marketing.md) - Learning how to build an email list for affiliate marketing is the best thing you can do for your affiliate business. Read the easy-to-follow steps outlined in this guide
- [11 Best Traffic Sources for Affiliate Marketing](https://www.mattjanaway.co.uk/best-traffic-sources-for-affiliate-marketing.md) - Search engines, social media, email marketing, paid advertising, and online communities are the best traffic sources for growing your affiliate marketing business in 2023. Leveraging a mix of organic and paid channels will help you reach your target audience and maximize affiliate revenue.
- [Affiliate Marketing vs Dropshipping: Which is Better?](https://www.mattjanaway.co.uk/affiliate-marketing-vs-dropshipping.md) - Affiliate marketing vs dropshipping—which is better? This post compares their barriers to entry, costs, profitability, etc.
- [The Necessity of Personal Branding for Founders and CEOs](https://www.mattjanaway.co.uk/the-necessity-of-personal-branding-for-ceos-beyond-just-social-media.md) - Learn why personal branding is vital for CEOs, how it builds trust and connections, examples from leaders, and practical brand-building steps.
- [Your Obsession with Growing Your Email List Could be Damaging your Marketing Efforts](https://www.mattjanaway.co.uk/your-bloated-email-list-is-damaging-your-marketing-efforts.md) - Why would you want to email someone who doesn't want to be emailed by you? The worst that can happen is that they ignore you, right? Wrong. It could mean that the people who do want to receive your email might not get to see it.
- [Leveraging AI: 6 Ways Freelancers Can Enhance Their Workflow](https://www.mattjanaway.co.uk/leveraging-ai-6-ways-freelancers-can-enhance-their-workflow.md) - This post first appeared on UpWork. Discover how CEOs and professionals use AI to boost productivity, creativity, and organisation, from leveraging AI for ad copy and brainstorming to automating workflows, prioritising tasks, and streamlining communication with tools.
- [How to Build a Profitable Affiliate Marketing Sales Funnel](https://www.mattjanaway.co.uk/how-to-build-a-profitable-affiliate-marketing-sales-funnel.md) - Learn how to build an effective affiliate marketing sales funnel. Read the steps, tools, tips, and keys to success.
- [How to Find Internal Linking Opportunities](https://www.mattjanaway.co.uk/how-to-find-internal-linking-opportunities.md) - Learn how to find internal linking opportunities to rank your pages quicker. This is an in-depth, step-by-step guide that contains tips, strategies and tools.
- [Why a High Bounce Rate Isn’t Always a Bad Thing](https://www.mattjanaway.co.uk/why-a-high-bounce-rate-isnt-always-a-bad-thing.md) - Having a high bounce rate isn't always a bad thing. Some site owners immediately panic when they see high bounce rates. Here's why you shouldn't.
- [How to Drive Traffic to Affiliate Links: Tips, Steps, Etc.](https://www.mattjanaway.co.uk/how-to-drive-traffic-to-affiliate-links-tips-steps-etc.md) - Learning how to drive traffic to affiliate links isn’t easy—but it also isn’t hard with the right tactics. Here are some strategies for promoting affiliate links.
- [TikTok Affiliate Marketing: The Ultimate Guide to Short-Form Video Monetisation for 2025](https://www.mattjanaway.co.uk/tiktok-affiliate-marketing.md) - Want to make money with TikTok affiliate marketing? Learn how to start a TikTok affiliate marketing business and tips to grow your commissions.
- [Affiliate Marketing SEO: Tips, Steps, Techniques for 2025](https://www.mattjanaway.co.uk/affiliate-marketing-seo.md) - Learn tried and tested affiliate marketing SEO strategies to increase your affiliate sales. Use proven SEO tips, steps, and techniques to maximise your affiliate site’s traffic.
- [How to Run an Instagram Competition: Ultimate Guide for 2025](https://www.mattjanaway.co.uk/how-to-run-an-instagram-competition.md) - Do you want to run an Instagram competition that brings new followers, grows your audience engagements, and generates leads and sales? Continue reading this guide.
- [7 Interactive Facebook Posts: Fun Ideas to Boost Engagement](https://www.mattjanaway.co.uk/interactive-facebook-posts.md) - Boost your audience engagement with Facebook interactive posts. Discover fun ideas, proven tips, and interactive post examples to level up your Facebook marketing campaigns.
- [Keyword Grouping: Ultimate Step-by-Step Guide](https://www.mattjanaway.co.uk/keyword-grouping-guide.md) - Keyword grouping is about organising related keywords to bolster SEO and PPC campaigns. Read this post to learn how to group keywords like a pro.
- [Keyword Monitoring: Definition, Tips & Walkthroughs](https://www.mattjanaway.co.uk/keyword-monitoring.md) - Keyword monitoring doesn’t have to be rocket science. Read this guide to learn how keyword monitoring works and some tips, tools, and strategies.
- [How to Create Topic Clusters (Step-by-Step Guide)](https://www.mattjanaway.co.uk/how-to-create-topic-clusters.md) - Do you want to learn how to create topic clusters? Learn what topic clusters are, why they’re important, and how to make them.
- [Top 10 Content Marketing Automation Tools](https://www.mattjanaway.co.uk/content-marketing-automation.md) - Content marketing automation can take your marketing strategy from good to great. Discover the top 10 content marketing automation tools winning businesses use.
- [Why You Should Stop Micromanaging Your Marketing Agency or Marketing Team](https://www.mattjanaway.co.uk/why-you-should-stop-micromanaging-your-marketing-agency-or-team.md) - It is common to believe that it leads to increased productivity; but in reality, the opposite occurs. This post should help you find a better solution.
- [Niche Keyword Research: How to Find the Best Keywords](https://www.mattjanaway.co.uk/niche-keyword-research.md) - Learn to conduct niche keyword research easily and quickly. This is a step-by-step guide to uncovering profit-generating keywords for your blog.
- [The Ultimate Guide to Google’s “People Also Search For” Feature](https://www.mattjanaway.co.uk/people-also-search-for.md) - Learn to use Google’s ‘People Also Search For’ keywords to supercharge your SEO campaigns. This guide includes tips, walkthroughs, FAQs, tools, etc.
- [Top 3 Surfer SEO Alternatives](https://www.mattjanaway.co.uk/surfer-seo-alternatives.md) - Are you looking for some Surfer SEO Alternatives? Read on as I compare the features and pricing of the best Surfer SEO replacements.
- [Vanity Keywords are MOSTLY Pointless; Here’s Why](https://www.mattjanaway.co.uk/vanity-keywords.md) - What are vanity keywords? Are they worth pursuing? This guide covers the ins and outs of vanity keywords and some proven keyword research strategies.
- [12 Proven and Tested Topics for Content Writing](https://www.mattjanaway.co.uk/topics-for-content-writing.md) - Are you struggling to find topics for content writing? You're in luck! Use these 12 proven topics to kick your content production into high gear.
- [10 Best Practices to Create a Content Cluster Strategy](https://www.mattjanaway.co.uk/cluster-strategy.md) - Take the stress out of creating a topic cluster strategy for SEO. Learn the top 10 best practices to supercharge your content cluster strategy in this post.
- [How to Become Famous on Social Media](https://www.mattjanaway.co.uk/how-to-become-famous-on-social-media.md) - Learn how to become famous on social media by understanding the strategies, best practices, and tools for all social networks. This is an actionable and comprehensive guide.
- [Content Publishing Strategy (with 20-Point Checklist)](https://www.mattjanaway.co.uk/content-publishing-strategy.md) - Content without a content publishing strategy is a drop in the ocean. Here’s how to create a content publishing strategy that maximises each post’s reach.
- [9 Key Benefits of Google Analytics 4 (GA4)](https://www.mattjanaway.co.uk/benefits-of-google-analytics-4.md) - The benefits of Google Analytics 4 can do wonders for your business. If you’re unsure about using GA4, read this guide.
- [Digital Content Strategy: How to Develop a High-Performing Content Strategy](https://www.mattjanaway.co.uk/digital-content-strategy.md) - A rockstar digital content strategy is your roadmap to marketing success. This post includes steps, tips, and examples to create a winning content strategy.
- [Google Analytics 4 vs Universal Analytics: What’s The Difference?](https://www.mattjanaway.co.uk/google-analytics-4-vs-universal-analytics.md) - Can’t choose between Universal Analytics vs Google Analytics 4? Understand the key differences between UA and GA4 in this comparison post.
- [How to Start Affiliate Marketing With No Money](https://www.mattjanaway.co.uk/how-to-start-affiliate-marketing-with-no-money.md) - You can learn how to start affiliate marketing with no money and without spending hours on countless online courses. Read this guide for the steps, tools, and tips you need.
- [How to Monetise Your Blog: 5 Methods and Their Pros and Cons](https://www.mattjanaway.co.uk/how-to-monetise-your-blog-5-methods-and-their-pros-and-cons.md) - In this post, I'll walk you through five methods to monetise your blog. I will describe their advantages and disadvantages, so you can decide if they are suitable for your situation.
- [Ubersuggest vs Ahrefs vs Semrush: Which SEO Tool is Better?](https://www.mattjanaway.co.uk/ubersuggest-vs-ahrefs-vs-semrush.md) - Ubersuggest vs Ahrefs vs Semrush: Learn how each SEO tool fares in usability, keyword research, pricing, domain analysis, and so much more.
- [How Content Marketing Drives Sales](https://www.mattjanaway.co.uk/how-content-marketing-drives-sales.md) - Knowing how content marketing drives sales should be on every fledgling company’s checklist. Read this guide to learn how to create a profit-generating content marketing strategy.
- [How to Upgrade to Google Analytics 4](https://www.mattjanaway.co.uk/how-to-upgrade-to-google-analytics-4.md) - Upgrade to Google Analytics 4 with this 5-minute guide. Just follow five simple steps to upgrade to Google Analytics 4 today.
- [Google Analytics 4 (GA4) In-Depth Guide: Tutorials, FAQs, Tips](https://www.mattjanaway.co.uk/google-analytics-4-in-depth-guide-tutorials-faqs-tips.md) - Google Analytics 4 is the internet’s best analytics service yet. The best part? Learning how it works doesn't have to be rocket science.
- [Complete Guide to Local Lead Generation (with Examples and Tips)](https://www.mattjanaway.co.uk/local-lead-generation.md) - Effective local lead generation doesn't have to be complicated and overwhelming. Follow the tips and examples in this guide to get warm leads...
- [Hemingway App vs Grammarly vs Whitesmoke: Which Is Better?](https://www.mattjanaway.co.uk/hemingway-app-vs-grammarly-vs-whitesmoke.md) - This comparison guide for Hemingway App vs. Grammarly vs. Whitesmoke shows which proofreading tool is the best.
- [Small & Medium Business Marketing: The Ultimate Roadmap to Success in 2025](https://www.mattjanaway.co.uk/sme-marketing.md) - SME marketing doesn’t have to be rocket science. Get impressive results from your SME marketing campaigns using the tips in this guide.
- [Content Strategy for Mobile: Ultimate Guide](https://www.mattjanaway.co.uk/content-strategy-for-mobile.md) - You're pushing away more than half of your customers if you don't have a content strategy for mobile. Don't be that business.
- [11 FREE and Low-Cost Marketing Strategy Ideas for Any Business](https://www.mattjanaway.co.uk/low-cost-marketing-strategy.md) - When executed correctly, even a low-cost marketing strategy can have a ginormous impact on your business.
- [Mobile Conversion Optimisation Best Practices (2025)](https://www.mattjanaway.co.uk/mobile-conversion-optimization-best-practices.md) - If you want to turn your mobile visitors into paying customers, you must focus on mobile conversion optimisation.
- [Content Research: The Ultimate Guide](https://www.mattjanaway.co.uk/content-research-the-ultimate-guide.md) - Invest in content research if you want your web pages to rank on the SERPs, generate organic traffic, and provide value to your readers. This is an A-Z guide to content research.
- [How to Choose the Best B2B SEO Agency: A Comprehensive Guide](https://www.mattjanaway.co.uk/how-to-choose-the-best-b2b-seo-agency-a-comprehensive-guide.md) - To help you find an SEO agency that provides reliable SEO services, first, let me help you avoid the bogus ones.
- [Content Engagement Field Guide: How to Create Content that Gets Clicks](https://www.mattjanaway.co.uk/content-engagement-field-guide-how-to-create-content-that-gets-clicks.md) - If you’re serious about getting meaningful results out of your content engagement initiatives, then use tried-and-tested strategies to bolster your content development efforts.
- [Content Tracking Ultimate Guide: With Tips and Tricks](https://www.mattjanaway.co.uk/content-tracking-ultimate-guide-with-tips-and-tricks.md) - If you want actual, sustainable results from your content marketing, you need to add content tracking to the equation.
- [Content Development: The Ultimate Guide](https://www.mattjanaway.co.uk/content-development-the-ultimate-guide.md) - Creating a winning content development process doesn’t have to be complicated. Follow the step-by-step process detailed in this guide to develop a content development process that’s capable of generating TRUCKLOADS of web traffic.
- [How to Start a Fashion Blog in 2025](https://www.mattjanaway.co.uk/how-to-start-a-fashion-blog-in-2022.md) - Regardless of their type, fashion blogs are a way to provide a unique perspective and feature products you stand behind.
- [5 Tips for Creating High-Performing Content](https://www.mattjanaway.co.uk/5-tips-for-creating-high-performing-content.md) - This blog will cover 5 tips for creating high-performing content that puts you in the best position to see tangible business results.
- [Inbound Marketing: Why It's Essential and How to Set Up for 2025](https://www.mattjanaway.co.uk/inbound-marketing-why-its-essential-and-how-to-set-up-for-2022.md) - Outbound marketing may not be dead and buried, but these are the times of inbound marketing. It is time to start turning to inbound, and this article will tell you how.
- [Top 3 Digital Marketing Channels for Your Website (and How to Choose the Right One)](https://www.mattjanaway.co.uk/top-3-digital-marketing-channels-for-your-website-and-how-to-choose-the-right-one.md) - In this article, we’ll explore various digital marketing channels, the pros and cons of each.
- [5 Steps to Social Media Success](https://www.mattjanaway.co.uk/5-steps-to-social-media-success.md) - If you want a piece of the action you need to lay the foundations now and begin building and your social media strategy, brick-by-brick. Here’s a 5-step process to optimise your social media game.
- [Voice Search Optimisation: 5 Tips for Getting Your Blog to Stand Out](https://www.mattjanaway.co.uk/voice-search-optimisation-5-tips-for-getting-your-blog-to-stand-out.md) - Voice search is a growing trend that impacts your blog success. Here are 5 ways to use voice search optimisation to set your website apart from the competition.
- [Do People Still Read Blogs? 9 Statistics About Blogging in 2021](https://www.mattjanaway.co.uk/9-statistics-about-blogging-in-2021.md) - With the rise in social media sites, do people still read blogs? These 9 statistics prove they do, and why it should be part of your content marketing strategy.
- [5 Stats Businesses Need to Know About Content Marketing in 2025](https://www.mattjanaway.co.uk/5-stats-businesses-need-to-know-about-content-marketing-in-2021.md) - Let’s have a look at what you need to know about content marketing in 2021.
- [An Introduction to Digital Marketing for Small Businesses](https://www.mattjanaway.co.uk/an-introduction-to-digital-marketing-for-small-businesses.md) - To make the most of a digital marketing campaign, small businesses must understand what digital marketing is, how to choose the right channels, and how to use those channels for business promotion. This guide will help.
- [5 Stats You Need to Know About SEO In 2022](https://www.mattjanaway.co.uk/5-stats-you-need-to-know-about-seo-in-2021.md) - Google’s algorithm can be likened to the moving staircases in Harry Potter. Just when you think you’ve got it figured out, everything changes.
- [Why Your Content Isn’t Converting (And How to Fix It Without Spending Thousands on Ads)](https://www.mattjanaway.co.uk/why-your-content-isnt-converting-and-how-to-fix-it-without-spending-thousands-on-ads.md) - Here are 4 possible reasons why your content isn’t converting, and how you can change it
- [The Secret to Product Descriptions That Convert](https://www.mattjanaway.co.uk/the-secret-to-product-descriptions-that-convert.md) - The secret sauce has 5 main ingredients and if you mix them well you’ll get product descriptions that will turn those visitors into customers.
- [The Ultimate Guide to eCommerce Product Page SEO](https://www.mattjanaway.co.uk/the-ultimate-guide-to-ecommerce-product-page-seo.md) - Are you ready to take your eCommerce business to the next level?
- [5 Reasons Your Social Campaigns Aren’t Converting (+ How to Fix Them)](https://www.mattjanaway.co.uk/5-reasons-your-social-campaigns-arent-converting-how-to-fix-them.md) - You read somewhere that social campaigns would lead to positive ROI. So…why isn’t it happening?
- [How To Write a Blog Post in 30 Minutes: A Step-by-Step Guide](https://www.mattjanaway.co.uk/how-to-write-a-blog-post-in-30-minutes-a-how-to-guide.md) - In this post, I will show you exactly how to write a blog in less than 30 minutes.
- [How to Start Your Inbound Marketing Strategy in 2025](https://www.mattjanaway.co.uk/how-to-start-your-inbound-marketing-strategy-in-2021.md) - Here is the lowdown on what inbound marketing can do for your business in 2021 and how to get started.
- [6 Simple Ways to Increase Your Landing Page Conversion Rate](https://www.mattjanaway.co.uk/6-simple-ways-to-increase-your-landing-page-conversion-rate.md) - If you’re a business owner, there is a good chance you’re looking for ways to generate leads and guide people to your product or service—and landing pages can do just that.
- [5 Brands That Have Already Nailed Their Marketing in 2021](https://www.mattjanaway.co.uk/5-brands-that-have-already-nailed-their-marketing-in-2021.md) - As we take on the second half of the year, we look at 5 brands that have already nailed their marketing in 2021.
- [Why AI Should Be Your Next Content Writer](https://www.mattjanaway.co.uk/why-ai-should-be-your-next-content-writer.md) - AI is getting good. Like, really good! There's no reason why you can't use it as part of your content strategy.
- [You Might Not Need More Traffic… Here’s Why](https://www.mattjanaway.co.uk/you-might-not-need-more-traffic-heres-why.md) - Conversion counts. Increasing website traffic is not everything.
- [How eCommerce Brands Can Double Their Conversion Rate Without Creating a New Site](https://www.mattjanaway.co.uk/how-ecommerce-brands-can-double-their-conversion-rate-without-creating-a-new-site.md) - You want to see your conversion rates leap up. You ambitious and want to double them, if not triple or quadruple them.
- [How eCommerce Can Embrace Growth Hacking: A Step-by-Step Guide](https://www.mattjanaway.co.uk/how-ecommerce-can-embrace-growth-hacking-a-step-by-step-guide.md) - Some might argue that growth hacking is simply a cheaper, more creative way of what some would have called marketing a few decades ago.
- [5 Psychological Principles You Need to Know Before Your Next Marketing Campaign](https://www.mattjanaway.co.uk/5-psychological-principles-you-need-to-know-before-your-next-marketing-campaign.md) - If there’s something us humans don’t like to do, that’s thinking. As much as you try to deny it, your brain is always choosing the easiest path without you noticing.
- [Five Ways to Create Engaging Content That Converts for Your B2B Business](https://www.mattjanaway.co.uk/five-ways-to-create-engaging-content-that-converts-for-your-b2b-business.md) - Like their companies' customers, B2B content and B2C content are not the same. That may seem straightforward, but many marketers forget it when they're sharing their expertise.
- [12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimisation FAQ Guide](https://www.mattjanaway.co.uk/12-of-your-most-common-seo-questions-answered-the-ultimate-search-engine-optimisation-faq-guide.md) - Regardless of how many answers you get, fresh SEO questions will always crop up again and again. I’ve compiled the ones I see most often and answered each one for you.
- [Brilliant Outdoor Advertising Ideas for Small Business (with Examples)](https://www.mattjanaway.co.uk/brilliant-outdoor-advertising-ideas-for-small-business-with-examples.md) - The economy and flexibility of outdoor media make it perfect for small businesses. Outdoor includes a broad variety of media vehicles.
- [Why Your Brand Isn’t Generating Sales Online (+ How to Fix It Without Being Overly-Promotional)](https://www.mattjanaway.co.uk/why-your-brand-isnt-generating-sales-online-how-to-fix-it-without-being-overly-promotional.md) - Let’s have a look at a few mistakes that might precede an overly promotional spree (and how to fix them).
- [7 Easy Ways to Drive High-Quality Traffic to Your Landing Page That Anyone Can Use](https://www.mattjanaway.co.uk/7-easy-ways-to-drive-high-quality-traffic-to-your-landing-page-that-anyone-can-use.md) - You can avoid costly mistakes by driving targeted, high-quality traffic from visitors who are far more likely to go down the sales funnel.
- [How eCommerce Brands Can Increase Site Traffic in 90 Days (Without Spending Thousands on Ads)](https://www.mattjanaway.co.uk/how-ecommerce-brands-can-increase-site-traffic-in-90-days-without-spending-thousands-on-ads.md) - In this article, you’ll see a few marketing techniques that can increase website traffic in as little as 90 days.
- [Why These 5 Print Marketing Methods Still Rock, and How To Use Them](https://www.mattjanaway.co.uk/why-these-5-print-marketing-methods-still-rock-and-how-to-use-them.md) - Is print really dead? The question has been asked so often it has turned into a cliché. I'll give you a short answer; no. Print media is very much alive and kicking, but it's a completely different proposition now.
- [The Problem With Digital Marketing](https://www.mattjanaway.co.uk/the-problem-with-digital-marketing.md) - You’re about to find out the most commonly found issues that are often replicated in the digital marketing realm.
- [8 Reasons Why You're Not Getting Referral Traffic](https://www.mattjanaway.co.uk/8-reasons-why-youre-not-getting-referral-traffic.md) - Backlinks are generally built to increase the authority and ranking potential of your website but if you get the right content on the right websites, referral traffic can be invaluable.
- [5 Reasons the Links you Build do More Harm than Good](https://www.mattjanaway.co.uk/5-reasons-the-links-you-build-do-more-harm-than-good.md) - To help you understand how to build links properly, I’ve decided to come up with five reasons your link building campaign isn’t as successful as you’d hoped
- [19 Free or Inexpensive Offline Marketing Ideas for Small Business](https://www.mattjanaway.co.uk/19-free-or-inexpensive-offline-marketing-ideas-for-small-business.md) - Here are 19 free or inexpensive ways to market your business offline. They get more traffic to your store AND to your website and cause more people to buy your product or service.
- [23 Mistakes that Kill Conversions and We've All Been Guilty of Some](https://www.mattjanaway.co.uk/23-mistakes-that-kill-conversions-and-weve-all-been-guilty-of-some.md) - Take a quick read through these conversion killing mistakes
- [5 Easy Steps to Harness LinkedIn’s B2B Goldmine](https://www.mattjanaway.co.uk/5-easy-steps-to-harness-linkedins-b2b-goldmine.md) - With the following tips and a smart digital marketing strategy, you can jumpstart your LinkedIn marketing and start seeing results in days. You just have to dedicate 10 minutes to LinkedIn daily.
- [7 Tips To Increase Your Website Load Speed](https://www.mattjanaway.co.uk/7-tips-to-increase-your-website-load-speed.md) - How fast your website loads is now more important than ever before – if you’re suffering from slow loading times, it’s time to improve your speed!
- [3 Principles of Psychology You Can Use to Improve Your Click-Through Rate](https://www.mattjanaway.co.uk/3-principles-of-psychology-you-can-use-to-improve-your-click-through-rate.md) - What tips and tricks are there to ensure that your advert gets a high click-through rate? In this piece, I will explore three principles of psychology that will dramatically improve your performance.
- [5 Commonly Overlooked Blogging Mistakes That Can Affect Your SEO Rankings](https://www.mattjanaway.co.uk/5-commonly-overlooked-blogging-mistakes-that-can-affect-your-seo-rankings.md) - Here are some common blogging SEO mistakes that could be doing more harm than good. Are you making these overlooked blogging mistakes?
- [How to Make Content Marketing Work In a World Saturated With Content](https://www.mattjanaway.co.uk/how-to-make-content-marketing-work-in-a-world-saturated-with-content.md) - There’s no shortage of content online. 4.6 billion pieces of content are produced daily, each competing for your consumer’s limited attention.
- [Email Marketing Isn’t Dead. You Just Need to Write Better Emails…](https://www.mattjanaway.co.uk/email-marketing-isnt-dead-you-just-need-to-write-better-emails.md) - Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether?
- [7 Useful Content Marketing Examples from eCommerce Brands](https://www.mattjanaway.co.uk/7-useful-content-marketing-examples-from-e-commerce-brands.md) - Below, I’ll outline some stores that take different approaches to content marketing. Each one highlights why understanding your audience is vital.
- [Everything You Need to Know for eCommerce Success in 2025](https://www.mattjanaway.co.uk/everything-you-need-to-know-for-ecommerce-success-in-2021.md) - So, you’re thinking of starting an online business in 2021. Maybe you’re already selling online, and you want some strategies for more success.
- [How to Conduct Keyword Research for Search Engine Optimisation (SEO)](https://www.mattjanaway.co.uk/how-to-conduct-keyword-research-for-search-engine-optimisation-seo.md) - Google is getting smarter every year, and so are all search engines. Still, it won’t simply “get” what you’re trying to say, or which audience you’re trying to reach. You need to give it a few pointers.
- [Growth Hacking eCommerce: 18 Underrated Hacks To Convert More Visitors](https://www.mattjanaway.co.uk/growth-hacking-ecommerce-18-underrated-hacks-to-convert-more-visitors.md) - Ignore the hype around “hacks”, which everyone from interns to experienced marketing consultants are promoting (including myself, on occasion), and instead, focus on your aim of generating more eCommerce revenue.
- [How to Build an SEO Strategy for Your Business From Scratch](https://www.mattjanaway.co.uk/how-to-build-an-seo-strategy-for-your-business-from-scratch.md) - Search engine optimization (SEO) is a fundamental part of your digital marketing strategy. SEO is a set of criteria that you have to follow so that your website shows up on the first page of search results.
- [Top Digital Marketing Strategies for 2021](https://www.mattjanaway.co.uk/top-digital-marketing-strategies-for-2021.md) - As each new year-end approaches, marketing teams globally start planning for the next, calculating their budgets, and developing strategies that will increase their reach the most.
- [Travel Bucket List](https://www.mattjanaway.co.uk/travel-bucket-list.md) - The main reason why I have created this list is to highlight some incredible places in the world that I'd love to visit. So without further ado, I present my ultimate travel bucket list
- [The Ultimate Guide to SEO in 2021](https://www.mattjanaway.co.uk/the-ultimate-guide-to-seo-in-2021.md) - Some say SEO is dead in 2021. I know a few people that may disagree: The millions of businesses who continue to see massive bottom-line growth through search engine strategies.
- [SEO vs PPC: Is Organic SEO or Pay Per Click Better for my Business?](https://www.mattjanaway.co.uk/seo-vs-ppc-is-organic-seo-or-pay-per-click-better-for-my-business.md) - When you are planning marketing campaigns for your eCommerce website should you prioritise SEO or PPC?
- [The CRO Journey Towards a New Conversion Optimisation Model](https://www.mattjanaway.co.uk/the-cro-journey-towards-a-new-conversion-optimisation-model.md) - All the traffic in the world is no good for you if your website can’t convert your visitors into paying customers, and then keep them coming back as repeat customers.
- [How to Use Keyword Research to Pump More Qualified Leads Into Your Conversion Funnel](https://www.mattjanaway.co.uk/how-to-use-keyword-research-to-pump-more-qualified-leads-into-your-conversion-funnel.md) - In this post, we’ll look into the steps on how to do keyword research that can help impact your conversion rates positively.
- [Designing for Mobile First: Reasons, Challenges and Strategies](https://www.mattjanaway.co.uk/designing-for-mobile-first-reasons-challenges-and-strategies.md) - Adopting a mobile first strategy means designing your web experience for mobile phones and tablets, before scaling it up for larger display devices.
- [Digging for Gold: How to Find Lucrative Keyword Opportunities for PPC or SEO](https://www.mattjanaway.co.uk/digging-for-gold-how-to-find-lucrative-keyword-opportunities-for-ppc-or-seo.md) - Performing keyword research isn’t nearly as complicated as mining for real gold. Of course, in this post, that’s what we’re going to talk about – finding lucrative keywords to target.
- [What is GDPR and How Does it Impact Your Online business?](https://www.mattjanaway.co.uk/what-is-gdpr-and-how-does-it-impact-your-online-business.md) - From the 25th of May 2018, GDPR come into force. This post explores those all-important questions such as what is GDPR and how it will affect your business. Read on to find out more.
- [Top 4 FREE WordPress SEO Plugins You Need To Try](https://www.mattjanaway.co.uk/top-4-free-wordpress-seo-plugins-you-need-to-try.md) - WordPress based websites now dominate over 27% of the entire internet. However, the CMS platform is far from search engine optimised.
- [The Importance of Social Media Etiquette](https://www.mattjanaway.co.uk/the-importance-of-social-media-etiquette.md) - Here are some of the traps that even the most seasoned social-savvy businesses have fallen victim to. You should try to avoid these mistakes at all costs.
- [The Easy Way To Do Keyword Research For Free](https://www.mattjanaway.co.uk/the-easy-way-to-do-keyword-research-for-free.md) - Keywords are what keep search engines in demand and ultimately make the world wide web go round.
- [Good, Bad, and Ugly Backlinks Explained](https://www.mattjanaway.co.uk/good-bad.md) - In a nutshell, good backlinks get you good search engine rankings. Bad backlinks can do the opposite.
- [What Makes Good Backlinks (& How to Build Them!)](https://www.mattjanaway.co.uk/what-makes-good-backlinks-how-to-build-them.md) - So, what makes a good backlink? Perhaps more importantly, how can you get more good backlinks and avoid bad ones? Let's explore!
- [The Anatomy of an Amazing 404 Page Design](https://www.mattjanaway.co.uk/the-anatomy-of-an-amazing-404-page-design.md) - In this piece, you’ll learn the anatomy of an amazing error page. I’ll provide all the tips to help you design a brilliant one in no time.
- [This is how 500+ eCommerce Stores Plan to Grow in 2017](https://www.mattjanaway.co.uk/this-is-how-500-ecommerce-stores-plan-to-grow-in-2017.md) - The results of a survey of over 500 eCommerce retailers growth tactics are in…
- [5 Underused Link Building Tactics for Small Businesses](https://www.mattjanaway.co.uk/5-underused-link-building-tactics-for-small-businesses.md) - There are many link building guides around the internet, but they can get quite complicated if you aren’t in the profession. So I put together a collection of five underused tactics right here for you to sink your teeth into.
- [5 Green Business Ideas for Eco-Minded Entrepreneurs](https://www.mattjanaway.co.uk/5-green-business-ideas-for-eco-minded-entrepreneurs.md) - If you’re an entrepreneur that wants to be as green as possible in an effort to help the environment, then this post is for you.
- [“People Who Bought This Also Bought” – Related Keyword Searches Unraveled](https://www.mattjanaway.co.uk/people-who-bought-this-also-bought-related-keyword-searches-unraveled.md) - How can we find out what people searching for our products are also searching for?
- [Five Things You Didn’t Know About Time Management](https://www.mattjanaway.co.uk/is-time-management-really-all-that-important-five-things-you-didnt-know-about-time-management.md) - Time management is a skill that can be learned and enhanced, and knowing how people spend their time is a way to understand it. Below are some interesting facts on time management
- [How Google’s Mobile-Only Index Will Change SEO in 2017](https://www.mattjanaway.co.uk/how-googles-mobile-only-index-will-change-seo-in-2017.md) - Google's decision to split it's index will mean big changes in SEO next year.
- [Does Offline Branding Have a Place in SEO?](https://www.mattjanaway.co.uk/does-offline-branding-have-a-place-in-seo.md) - The internet is now such an overwhelmingly powerful part of successful commerce, but whatever happened to offline branding? Is it no longer relevant?
- [Mastering the Webinar: A Cheat Sheet for Nailing Your Next Digital Presentation](https://www.mattjanaway.co.uk/mastering-the-webinar-a-cheat-sheet-for-nailing-your-next-digital-presentation.md) - If you’ve never run a webinar before but are ready to dive in, this is the perfect place to gain an understanding of what you need to do. If you have run them before and are looking for ways to improve, meet your new webinar cheat sheet.
- [How to Improve Your Website’s Conversion Rate in a Day](https://www.mattjanaway.co.uk/how-to-improve-your-websites-conversion-rate-in-a-day.md) - Some of the most important conversion rate factors include trust, satisfaction and value. Read on for the tips.
- [SMS Marketing: a Grossly Underrated Marketing Tactic](https://www.mattjanaway.co.uk/sms-marketing-a-grossly-underrated-marketing-tactic.md) - You can conveniently use SMS to reach your customers directly, immediately, and personally, on media that’s uncluttered, trackable, simple, and cost-effective. But how exactly can you use SMS for maximum impact?
- [An Introduction to eCommerce Growth Hacking](https://www.mattjanaway.co.uk/an-introduction-to-ecommerce-growth-hacking.md) - I’ll be telling you how you can ensure that your business sees substantial growth, fast!
- [6 Trends That Will Rule B2B Marketing in 2016](https://www.mattjanaway.co.uk/6-trends-that-will-rule-b2b-marketing-in-2016.md) - Check out the trends below to find out what will reign supreme over the B2B marketing industry in 2016.
- [Hacking Instagram for Serious Growth](https://www.mattjanaway.co.uk/hacking-instagram-for-serious-growth.md) - The exceptional growth of Instagram shouldn’t come as a surprise if you have a hint about its incredible social and marketing power. Instagram, like so many other things can be “hacked” for growth.
- [Want to Hack Serious Business Growth? Do a Lean Start Up!](https://www.mattjanaway.co.uk/want-to-hack-serious-business-growth-do-a-lean-start-up.md) - In this post, we’ll just scratch the surface of these exciting ideas and see how the two relate to exponential business growth, and each other.
- [Top Email Marketing Growth Hacks for 2025](https://www.mattjanaway.co.uk/top-email-marketing-growth-hacks-for-2016.md) - Whether you want to start an email marketing campaign or you want to update one you already have, there are many growth hacks you can use to your advantage.
- [Top 5 Most Creative Shopify Stores](https://www.mattjanaway.co.uk/top-5-most-creative-shopify-stores.md) - If you’re new to the ecommerce platform game, it may come as a surprise to hear that Shopify dominates much of the market.
- [The Unbiased And Updated Guide To Selecting The Right Hosting Company](https://www.mattjanaway.co.uk/the-unbiased-and-updated-guide-to-selecting-the-right-hosting-company.md) - Take a few minutes to go through the following completely neutral and unbiased checklist to help you select the right hosting company the first time.
- [How to Create a Profitable Content Marketing Business Mode](https://www.mattjanaway.co.uk/how-to-create-a-profitable-content-marketing-business-model.md) - In order to create and share your content, you need to have a solid content marketing business model that covers how and what types of content you will create and share, the channels you will use, the industry experts you can lean on and the results you’ll achieve.
- [6 Most Important Trends in Blogging for 2016](https://www.mattjanaway.co.uk/6-most-important-trends-in-blogging-for-2016.md) - Let’s take a closer look at our blogging trends review of the year.
- [Can Social Media Increase Customer Happiness?](https://www.mattjanaway.co.uk/can-social-media-increase-customer-happiness.md) - If your company ignores social media or uses it only for branding, marketing, or lead generation, you're missing out on the most effective tool for conversions and retention.
- [12 Sensational Content Marketing Ideas For Boring Industries](https://www.mattjanaway.co.uk/12-sensational-content-marketing-ideas-for-boring-industries.md) - Here are 12 content marketing ideas to help you kick-start your creativity and turn any boring eCommerce business into a crowd-puller.
- [Which Sitebuilder is best for your digital marketing strategy?](https://www.mattjanaway.co.uk/which-sitebuilder-is-best-for-your-digital-marketing-strategy.md) - A review comparing 7 options for SMBs and startups. There are a million different options. How do you know which one is right for your digital marketing strategy?
- [Six Simple Growth Hack Tips to Drive Your Business into Hyper-growth](https://www.mattjanaway.co.uk/six-simple-growth-hack-tips-to-drive-your-business-into-hyper-growth.md) - Below, I have provided some really small and simple growth hack tips to use in your own business.
- [15 Awesome Marketing Lessons from 3 Awesome Instagram Accounts](https://www.mattjanaway.co.uk/15-awesome-marketing-lessons-from-3-awesome-instagram-accounts.md) - When it comes to promoting a brand on the Internet, the use of Instagram is essential. The thing is; how can you effectively use Instagram to promote your brand?
- [5 Risks of Not Tracking Your eCommerce Conversion Rates](https://www.mattjanaway.co.uk/5-risks-of-not-tracking-your-ecommerce-conversion-rates.md) - The purpose of this post is not to tell you how to improve your eCommerce conversion rates. It is to tell you why you should monitor your conversion rates so you can then try to improve your conversion rates.
- [Tips for Building an Amazing Content Marketing Strategy](https://www.mattjanaway.co.uk/tips-for-building-an-amazing-content-marketing-strategy.md) - If you are reading this article, chances are that you are already using content marketing in one way or another as a part of your overall marketing strategy.
- [What Works Best for Digital Marketing in 2015? [Infographic]](https://www.mattjanaway.co.uk/what-works-best-for-digital-marketing-in-2015-infographic.md) - Smart Insights carried out a massive market research operation and blended it with other research from the best market research sources and the result was the following infographic.
- [24 Email Marketing Tips to Improve CTR](https://www.mattjanaway.co.uk/24-email-marketing-tips-to-improve-ctr.md) - Practical ideas to test to get more from your email campaigns.
- [Dealing with Digital Marketing Technology in 2015 and Beyond](https://www.mattjanaway.co.uk/dealing-with-digital-marketing-technology-in-2015-and-beyond.md) - Digital marketing used to be complex. Now, with the help of technology, it’s becoming much more manageable.
- [10 Tools for Creating Great Visual Content](https://www.mattjanaway.co.uk/10-tools-for-creating-great-visual-content.md) - In order to make that great piece of content you wrote stand out you sometimes have to go that extra mile because it often takes something visually special to cut through the sea of mediocrity.
- [19 Explosive Content Marketing Tips For eCommerce Stores](https://www.mattjanaway.co.uk/19-explosive-content-marketing-tips-for-ecommerce-stores.md) - The truth is, before there was anything else, there was content. Content was the basis of what propelled the internet into the most important invention of modern technology.
- [A Guide to Growing Your Twitter Audience](https://www.mattjanaway.co.uk/a-guide-to-growing-your-twitter-audience.md) - As Twitter is such a fast flowing social network, doing simple things can often bring you great results very quickly.
- [25 Amazing Ways to Boost eCommerce Conversion Rates](https://www.mattjanaway.co.uk/25-amazing-ways-to-boost-ecommerce-conversion-rates.md) - I will be highlighting some incredibly useful and actionable tips which will be almost guaranteed to help turn wasted visitors into paying customers.
- [Love Thy Neighbour; Why Linking Out Is Important](https://www.mattjanaway.co.uk/love-thy-neighbour-why-linking-out-is-important.md) - Linking out in a post is one way (out of many) to make posts look much more thought-out and relevant. Websites are slowly grasping the advantages of linking out, but it doesn’t seem to be happening quickly enough.

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